Want to know the right advertising channel to reach your customers?
Why not consider reaching out to audience who have already known you but have yet to become your customer?
This marketing approach have been around since 2010 but starts to gain momentum last year. The “marketing gurus” call it Remarketing (or Retargeting or Remessaging).
They all mean the same thing – the ability to group everybody who had visited your website before and send them special messages.
P.S.– Remarketing makes a lot of sense to me, it uses 90% less budget and it is 50% more effective.
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